Universal Standard
My Role: Social MediaCreated B2B social media assets for Universal Standard, a size-inclusive basics brand.(Facebook/Instagram) Supported campaign development from concept to execution—brainstorming ideas, designing new creatives, and adapting high-performing assets to maintain brand consistency and boost engagement across platforms. Collaborated closely with copywriters, data analysts, fellow designers, and photographers to ensure each campaign was strategic, visually cohesive, and aligned with brand goals.
Denim Sale Campaign: Designed ads to promote Universal Standard’s denim sale, showcasing a variety of styles while highlighting key product details through curated photography and strategic callouts. Focused on maintaining the brand’s voice and a sense of elegance across all visuals, balancing informative content with clean, elevated design to support both storytelling and sales.
The Closet Campaign: Collaborated on The Closet, a capsule collection project aimed at curating the perfect foundational wardrobe for the modern woman. The campaign positioned this line as the essential, versatile collection—timeless pieces that form the building blocks of everyday style.
I contributed to both the ideation and execution stages, helping pitch new creative directions while also building on brand-established visual and storytelling strategies. My work supported the development of cohesive visuals and messaging that aligned with Universal Standard’s inclusive, elevated brand identity.
The DRESS SHOP Campaign: For Universal Standard's 'The Dress Shop' summer campaign, I created visuals that highlighted the luxurious fabrics and all-day comfort of the new dress collection. I collaborated closely with copywriters to develop playful, vibe-driven messaging that complemented the visual storytelling.
VDay Mystery Bundle Campaign: Designed assets to support A/B testing between original brand visuals and a themed campaign inspired by dating apps, playing on the idea of “finding your perfect match.” Created a range of static and motion graphics that highlighted Universal Standard’s focus on perfect fit. Also developed hybrid designs that fused both visual directions to maintain brand recognition while introducing a playful, campaign-specific twist.
Sample Designs and Mock up for Dating App Concept
Designs based on original branding
Designs + Concepts created based on the Pitch
