Truthpaste
My Role: Branding, Packaging, Email designs, Social MediaServed as the primary designer for Truthpaste, a natural toothpaste brand, supporting B2B marketing efforts, email design, social media campaigns, and packaging design. Created a wide range of assets from concept to delivery, including static and motion graphics for digital platforms. Edited UGC content for paid social media ads—primarily for Facebook and Instagram—tailoring visuals to fit platform best practices and boost engagement. Led a light brand refresh—refining existing visuals to feel more current while staying true to the original identity developed by the founder. Also redesigned packaging layouts for existing products and developed new packaging for upcoming product lines, ensuring consistency with the brand’s established look and feel.
Packaging:Created updated packaging designs that aligned with Truthpaste’s established brand identity while giving the visuals a more polished, professional feel. Worked with existing and new dielines to ensure accurate layout, print readiness, and consistency across different formats. Responsibilities included refining typography, optimizing hierarchy for clarity, and adapting designs for various product sizes and materials—balancing aesthetic appeal with functional requirements for production and shelf display.
Social MEDIA:For Truthpaste’s social media ad campaigns, I developed a range of performance-driven assets tailored for Facebook and Instagram. Working with a mix of user-generated content (UGC), in-house visuals, and branded elements, I crafted engaging static and motion graphics that aligned with the brand’s natural, wellness-focused identity. Each piece was designed to feel organic and authentic while still driving clear marketing goals.
I adapted content to various formats—including carousels, story ads, and in-feed posts—ensuring brand consistency across placements and optimizing for audience engagement. The work required thoughtful integration of UGC while maintaining high visual standards and message clarity, resulting in a library of flexible assets used across paid and organic campaigns.
Email Design:Designed email headers for promotional events such as Year in Review, creating multiple variations to support A/B testing and different audience segments. Ensured each design was visually aligned with the brand while remaining adaptable to varying campaign themes and messaging.